This, in turn, has motivated the use of educational campaigns, to support and promote alternative means to foster the shift to more sustainable transportation. Satoshi Fujii declares that:
…Soft measures are in fact likely to be a necessary ingredient of any transport policy aimed at changing car use…
This is also valid when it comes down to the bicycle. Despite the importance of cycle infrastructure, there are indications that
…changes to the physical environment alone are likely to have little impact [in bicycle commuting] (HANDY e XING).
Actually, soft measures are justified even without any infrastructure whatsoever. A research by Peter Jacobsen, that analysed specific crossings, cities or entire countries during considerable intervals, showed that the rise in bicycle use invariably resulted in fewer accidents and collisions. Handy also claims although limited, the evidences suggest that this kind of soft strategy suave may have a mesurable impact on bike commuting.
The commute to work represents a significant amount of urban travels, the local and institutional campaigns to promote biking to work are a very special set of soft measures to reduce car use. In Curitiba, a poll by Brain Bureau de Inteligência Corporativa points out “work” as motive for 71% of urban travels, reaching 86% if it’s combined with travels for “study”. And a reent study by Citigroup shows that the average Brazilian driver spends 2 hours and 36 minutes daily in traffic”.
For more information, check out our Bike To Work Column at the Cicloiguaçu website.