Graduate research – Soft measures to promote bike commuting

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ABSTRACT: Corporate mobility is composed of a group of tools used as an incentive to achieve more sustainable transportation for the main urban commuting, the route between house and workplace. It is part of an urban planning model known as Travel Demand Management, which intends to go beyond availability and expansion of road infrastructures. One of the approaches of corporate mobility is the implementation of soft measures to encourage bicycle commuting. The present research evaluates the influence of such incentive measures by means of a multiple case study of companies based in Curitiba, using comparative analysis to examine the context of each company from individual, corporate and municipal perspectives. The main research outcome indicates that the soft measures are helpful tools to promote the use of bicycles for commuting and they can be achieved by an interaction among employees, employers and public administration. The urban planning and management can make use of knowledge and the adequate implementation of corporate mobility measures to reduce the excess of single-occupant vehicles (SOV) found in urban centers, minimizing the negative consequences that impact not only the city traffic, but also the environment, health, economy and social sectors.

Keywords: Bicycle. Incentive. Travel demand management. Commuting

November 28th, 2016

Evaluation Committe:

  • Prof. Dr. Fábio Duarte de Araújo Silva (PPGTU/PUCPR & MIT – Advisor)
  • Prof. Dr. Carlos Hardt (PPGTU/PUCPR)
  • Prof. Dr. Victor Andrade Carneiro da Silva (UFRJ )

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